Events Feasibility & Development

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: „how do I justify this event to the client?“ and „why are we spending money on this event?“.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• The process of creating a feasibility study

• Events forecasting models and cost/benefit analysis

• Types of events (exhibitions, sports, festivals) and their benefits and returns

• Project management tools for measuring return on investment

The author’s companion website – www.eventsfd.com – contains videos, colour photos and a list of related resources.