Graphic Design

„A longstanding excellent primer, in an equally excellent updated edition.“-Print

Ellen Lupton and Jennifer Cole Phillips’s celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

 Color

 Texture

 Rhythm and balance

 Hierarchy

 Layers

 Grids

 And much more!

The new revised edition features new chapters on:

 Visualizing data

 Typography

 Modes of representation

 Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.