I’ll Wear It Until I’m Dead

‘SONG’, a legendary fashion, art, and interiors concept store in Vienna was founded in the 1990s by Myung-il Song. As an early outpost of edgy design and emerging artists, it quickly became the city’s most popular platform for avant-garde fashion. This book presents a retrospective of the ‘SONG’ fashion archives, with clothing by Dirk Van Saene, Martin Margiela, Walter Van Beirendonck, Dries Van Noten, Bernhard Willhelm, Stephen Jones, Kei Ninomiya, Paul Harnden Shoemakers, and Balenciaga. These unique and timeless pieces in Myung-il Song’s personal collection have been re-photographed and are published here together for the first time.