The International Interior Design Exhibition : IIDE

„I was part of Fleur’s British

Interior Design Exhibition in London in the 1980s. The strength of

Fleur’s vision defined the event and made participation a real pleasure

for me.“ – John Pawson, Renowned International Minimalist Architect, London

The

International Interior Design Exhibition (IIDE) came to Brussels in

2019 with heritage. First launched in London by Fleur Rossdale as The

British Interior Design Exhibition (BIDE) during the 1980s and ’90s, the

event was highly acclaimed as a ground-breaking showcase for the design

industry. With 30,000 international visitors to each, the exhibition

helped propel interior design into the limelight, receiving worldwide

press coverage and an insatiable demographic of private clients,

hoteliers, designers and developers. Organiser Fleur commented, „Good

design has a vital role to play in our everyday lives. It can improve

how we live and function, be it at home, in the workplace, in education

or on holiday. Interiors set a mood, portraying an identity that should

feel enhancing and harmonious“. Fleur, an active interior designer

herself, chose Brussels for the re-launch due to the cultural heritage,

not least as founders of the Art Nouveau movement. Fleur continues,

„Decoration is all about bringing together skilled workmanship, colour,

texture and fine art to create a melodious interior to enhance our

everyday lives“.

The IIDE followed the ethos of past experience

and showcased ten international designers, presenting their interior

design vision to inspire private and trade visitors.

This luxury

coffee table book is a tribute to these new exhibitions, which is

complemented by a short history of all previous exhibitions in London.